Providing meaning to a mass of unrelated needs, ideas, words and pictures-it is the designer's job to select and fit this material together and make it interesting.
Paul Rand
My name is Kevin McNamara and I am a creative design professional. I have a passion for always trying to improve upon whatever it is that I see, whether it is interior design, consumer products, packaging, or logos. I believe that is the job of an artist, to improve upon the existing or create something engaging and emotional from scratch. The challenge of making elements work together visually to support the communication of a piece is what constantly keeps it interesting. Successful design should act as a support for the product and build brand awareness, at the same time making an emotional connection with your target audience. I've had the opportunity to work with some of the most well known and respected brands. Each brand has their own unique needs, challenges and opportunities which have helped with my growth as an artist and brand developer throughout my career.